5 ways startup marketing has changes since pandemic

Building an extraordinary startup is rare enough; marketing it appropriately and unconventionally is equally scarce. This has become even more evident post pandemic. Right from lifestyle to purchases, the last two years have transformed a lot. Amidst this, there are certain things that have changed for the better - Marketing.

In marketing there is no silver bullet to cut through the noise but with the appropriate drumbeat and strategy, the brand can be heard. With rapidly changing consumer behaviors, fluctuating market dynamics and evolving business needs, marketing has reformed a lot. Constant strategy alterations to optimize desired results is the ‘new normal’ for marketing. Although the list is too long, here are five of the crucial changes in marketing post the outbreak of COVID-19: